DESIGN & ART DIRECTION

GymCube helps more than 30,000 people worldwide to exercise conveniently at home, online, with guidance from qualified expert exercise instructors, while also providing nutritional guidance.

A new identity was required to give Gym Cube a fresh look, to appeal to both a male and female audience. The project included a new logo, colour palette and website development. A set of brand guidelines was also created to ensure brand consistency going forwards.